In the bustling environment of New York City, efficiency is key for any food photographer. My workflow starts with organizing images in Capture One, where I rank them based on their readiness. This step helps me quickly identify the best shots and focus my efforts on those. Only about 10% of my photos need further editing in Photoshop, which saves a significant amount of time. This streamlined process ensures that I deliver high-quality images swiftly, whether it's for a restaurant's social media or a culinary magazine.
When it comes to editing in food photography, less is often more. My approach as a food photographer in New York involves ensuring that 75-80% of the image quality is achieved through lighting and composition. Editing then serves as the final touch, enhancing the image subtly without overwhelming it. Tools like Lightroom and Capture One are excellent for adjusting contrast, exposure, and color balance. These programs offer a wide range of tools to refine your images and correct any imperfections.
As a food photographer, especially in a vibrant city like New York, you need to master four key elements: lighting, composition, equipment, and editing. Lighting tops the list. You can have the most advanced camera, but without good lighting, your photos will fall flat.
Composition is also crucial. It tells the story of your dish. However, even a well-composed image won't look appealing if the lighting is poor. Investing in learning these basics is essential for anyone serious about culinary photography in New York City.
As a food photographer, especially in a vibrant city like New York, you need to master four key elements: lighting, composition, equipment, and editing. Lighting tops the list. You can have the most advanced camera, but without good lighting, your photos will fall flat.
Composition is also crucial. It tells the story of your dish. However, even a well-composed image won't look appealing if the lighting is poor. Investing in learning these basics is essential for anyone serious about culinary photography in New York City.
Every food photographer should consider a macro lens. Every professional food photographer should own one already.
https://www.francescosapienza.com - Food and Restaurant Photographer - New York - NYC. Francesco Sapienza is an international food and restaurant photographer based in New York City. Among his clients: The New York Times, Eataly, Lavazza, Union Square Hospitality Group, L'Atelier de Joël Robuchon.
So many photographers out there barely read the terms when working for someone. You really need to know what ‘Work Made For Hire’ implies.
https://www.francescosapienza.com - Food and Restaurant Photographer - New York - NYC. Francesco Sapienza is an international food and restaurant photographer based in New York City. Among his clients: The New York Times, Eataly, Lavazza, Union Square Hospitality Group, L'Atelier de Joël Robuchon.
Pros and cons of DSLR vs Mirrorless cameras. Where do you stand?
https://www.francescosapienza.com - Food and Restaurant Photographer - New York - NYC. Francesco Sapienza is an international food and restaurant photographer based in New York City. Among his clients: The New York Times, Eataly, Lavazza, Union Square Hospitality Group, L'Atelier de Joël Robuchon.
So many clients out there have no idea of what usage rights are and they need our help to understand how creative work should be priced.
Francesco Sapienza is an international food and restaurant photographer based in New York City. Among his clients: The New York Times, Eataly, Lavazza, Union Square Hospitality Group, L'Atelier de Joël Robuchon.
Workflow is a never-ending process of adaptation and this is what I do. At the moment.
https://www.francescosapienza.com - Food and Restaurant Photographer - New York - NYC. Francesco Sapienza is an international food and restaurant photographer based in New York City. Among his clients: The New York Times, Eataly, Lavazza, Union Square Hospitality Group, L'Atelier de Joël Robuchon.
Lighting IS EVERYTHING. No matter how many $$$ you put into your gear, you’ll never be able to get great photos if you don’t lighting. A few basic tips here.
https://www.francescosapienza.com - Food and Restaurant Photographer - New York - NYC. Francesco Sapienza is an international food and restaurant photographer based in New York City. Among his clients: The New York Times, Eataly, Lavazza, Union Square Hospitality Group, L'Atelier de Joël Robuchon.
Equipment is overrated.
https://www.francescosapienza.com - Food and Restaurant Photographer - New York - NYC. Francesco Sapienza is an international food and restaurant photographer based in New York City. Among his clients: The New York Times, Eataly, Lavazza, Union Square Hospitality Group, L'Atelier de Joël Robuchon.
“Francesco is an incredibly skilled photographer. He has an innate ability to understand a brief and transform the beautiful into the spectacular. Not only is his vision and technical execution flawless but his ability to digest multiple different ideas and develop a holistic story is unmatched. I would highly recommend working with him on all types of projects, especially in hospitality and brand storytelling.”
I provide luxury photography and videography services tailored for fine dining restaurants and top NYC culinary brands, delivering exquisite visuals with an effortless, seamless experience.
