Photography talent is very different from business acumen. They’re both completely different skill sets and just because we are good at photography doesn’t automatically imply we’ll have a profitable business.
My view on how food photographers (and artists in general) should price their work. Pricing by the hour makes no sense!
https://www.francescosapienza.com - Food and Restaurant Photographer - New York - NYC. Francesco Sapienza is an international food and restaurant photographer based in New York City. Among his clients: The New York Times, Eataly, Lavazza, Union Square Hospitality Group, L'Atelier de Joël Robuchon.
“Francesco is an incredibly skilled photographer. He has an innate ability to understand a brief and transform the beautiful into the spectacular. Not only is his vision and technical execution flawless but his ability to digest multiple different ideas and develop a holistic story is unmatched. I would highly recommend working with him on all types of projects, especially in hospitality and brand storytelling.”
“Not only is Francesco an incredibly talented photographer, both technically and artistically, but he is also absolutely wonderful to work with.”
“Francesco takes every client’s needs seriously - whether a headshot for a food blogger or endless photos for a three hundred page cookbook - and brings his big joy and charisma to each shoot. Francesco is boundless in enthusiasm and creativity and operates his business at the highest level of professionalism.”
“Francesco has great communication skills on top of an amazing talent for capturing captivating images in a seemingly effortless way.”
